5 Common Mistakes When Building Google adwords Campaign

When launching Google Adwords campaign on a new niche that reaches out to a specific audience, it’s normal for both beginners and experts in the field of online marketing to experience a certain level of difficulty. While you can spend hours monitoring the market and seeing what your competitors are doing, the real lessons are learned when you create an ad and then focus on optimizing it for performance. Remember though that this strategy is not hundred-percent fool proof and may bring costly mistakes.

Several ways and techniques to developing Adwords campaign that get results are suggested by Perry Marshall in his publication The Definitive Guide to Google Adwords, yet there are still some who commit mistakes when doing keyword research and in attempting to achieve maximum efficiency in their campaigns.  

When you want to build an effective Google Adwords campaign one that generates a large amount of quality traffic and actually reaches your target market make sure you’re not making any of these five common mistakes:

1. Writing ad copy without keywords. Many Adwords campaign managers make the mistake of only using the keyword in the headline, and then nowhere else within the ad. Bear in mind how the relevance, quality, and quantity of your keywords may affect your ad copy’s performance so be sure to include one or two keywords or keyphrases within your ad.

2. Directing your visitors to your homepage. Much more attention will be given and you can obtain added conversion rates if the URL you use in your ad proceeds directly to a landing page with the incentive or promo, and not just your homepage.

3. Depending entirely on the ‘broad match’ feature of the Google Adwords Keyword Selector Tool. The ‘broad match’ feature will only give you a general idea of relevant keywords in your niche or market, but you do have other options. Achieving the intended list of keywords that you may use in your ads or website becomes easier with the tool’s ‘phrase match’ and ‘exact match’ features.

4. Using poorly-performing keywords. Typically, it takes some time before you gain an exact understanding of your target market’s needs and keep in mind as well that your audience may not be searching for your services or products with similar keywords you use online. In drilling down search results and getting the most out of your campaign, you need to produce a list of similar and other relevant keywords with the Google Adwords Keyword Selector Tool’s ’synonyms’ feature.

5. Introducing your offer in the body copy only. In your copy’s headline, highlight the ‘ultimate benefit’ right away. Form a mental image of your viewer checking your headlines, do you honestly think that the entire content of your copy has what it takes for the reader to go through it? Google Adwords ads usually consist of only three or four lines but most people would run down through these and would only proceed if they find something that catches their attention or interest, your chance lies in your headline as it plays a big role in capturing their full concentration.

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